The point of sale or POS is the key consumer touch point for many brands, especially in consumer goods, that reflects the moment of truth in a consumer’s purchasing process. It refers to all efforts that increase sales at the point of purchase.
Point of sale marketing is a key part of the marketing mix. It can work hand-in hand with other marketing materials to remind customers of the product as well as offering incentives to buy.
In the wake of some of the key revenue dates, a successful merchandising strategy will use point of sale to engage the active shopper into purchasing, thus growing sales and increasing profit. Retailers can use POS displays cleverly to increase their customer average basket value as well as build customer loyalty, and finally engage new customers.
The way consumers shop has evolved; we are a lot more technologically savvy and spending more time online. Despite this, 90-93% of all purchases are still made inside physical stores.
Remember the intention is to draw the customers’ attention to the products on offer, promote the brand and ultimately increase profits.
As a specialist division of OfficeTeam, RetailTeam has a vast product portfolio as well as a strong position in the marketplace.
Take a look at the printed materials we have produced for some of our customers.
With over 700 retail customers, RetailTeam provides the retail sector with a consolidated solution for GNFR. This includes any printed materials that may be required for your POS. We work with an extended network to ensure, no matter the type of materials required, we can provide you with something to suit your business needs. For further information visit RetailTeam.