Whilst the digital revolution is set continue, print marketing is still an integral part of the marketing mix. Today more than ever, tangible assets like direct mail and print marketing have more of an impact amongst today’s digital world, as 61% of people trust adverts in newspapers and magazines compared to 42% who trust online adverts.*
Although technology continues to develop new innovative channels to promote brands digitally, print marketing is definitely not dead.
With more and more companies encouraging customers to switch online, the power of direct mail getting through the clutter of the mailbox has doubled. It also provides a way for people to unplug from the digital world.
With compelling reasons to make sure print is part of your marketing mix in 2016, why not speak to our PrintTeam experts who can help you implement the right marketing print solution for your business needs, keeping your brand at the forefront of your customer’s minds.
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