Case study

American Golf

Who is American Golf?

American Golf is Europe’s largest golf retailer, with 99 stores in the UK and Republic of Ireland and an ever growing online presence. American Golf was established in 1970 and has a turnover of approximately £140 million. It provides a comprehensive range of golf clubs, equipment, shoes and clothing. American Golf holds a unique position as the UK’s golf market leader and has been providing specialist expertise to its loyal customer base for almost 50 years.


The challenge

American Golf wanted greater visibility of their expenditure across all of their stores. As the business had grown substantially over the past few years their supply chain had become very large and many stores were using a lot of different national providers for many different aspects of their Goods Not for Resale (GNFR) leading to no consistency with regard the quality of the products purchased or prices paid. American Golf wanted to reduce the number of suppliers it used, and consolidate their range of GNFR and gain consistency with regard prices paid and benefit from economies of scale.


“We have seen real savings and efficiencies through our partnership with OfficeTeam. Everyone we have dealt with has been professional and the implementation of changing suppliers has been simple and painless. We look forward to working with OfficeTeam for a good number of years.”American Golf.

Our solution

OfficeTeam was appointed to work with American Golf and went about streamlining and consolidating its range of products. Creating a far smaller list of fit for purpose products that were consistent across all the American Golf stores.

OfficeTeam introduced our online procurement portal SmartPad, to American Golf that was readily accessible to all of their stores. This gave American Golf complete visibility and control of purchasing activity and we were able to apply purchasing restrictions to each user based upon ordering from a core list of products, and limits on spend and budgets. We also created authorisation triggers that automatically flag any orders that need approval to a designated manager.

Office Team also helped American Golf reduce their impact on the environment by offering financial incentives for reducing the number of deliveries we made by introducing designated weekly deliveries to store rather than the adhoc process that was previously in place. This has also created greater efficiencies allowing all deliveries of goods to be made in one drop off to the store thus minimising disruption and allowing staff to get on with their day jobs.

The outcome

OfficeTeam’s account manager has regular meetings with American Golf and is continually reviewing the contract and basket of goods. Constantly striving for improvement, whether it be in the quality and value of products supplied or through cost savings.

The account manager also provides detailed management information that allows American Golf to make informed value-driven decisions with regard their GNFR spend.

American Golf is now working with OfficeTeam to introduce more product categories so further efficiencies and savings can be made. Everything can be ordered through a single portal, distributed in one delivery and a single, monthly invoice for all consumables across all American Golf’s sites.

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